Our Big Win !

Dubai Customs launched the IP Award for Schools and Universities, in line with its IPR Department’s plan to encourage full community engagement in IPR protection and to educate students on their intellectual rights and how to reserve them. On the 26th April of every year, the Dubai Customs organizes an annual award ceremony in the celebration of World Intellectual Property Day to honor all its partners and leading exporters and importers. The results of the IPR Award for Schools and Universities, in which the JSSPS IPR Team had taken part in were announced.

Our team had worked extremely hard on this project even between our busy 12th grade schedules and tests occurring simultaneously. Despite some difficulties during this memorable journey, we were able to perform to best of our abilities and excel. This was indeed a very cherished time for all who are part of the team. All the knowledge we were given access to was great and will not only be used now, but also will be used later, once we step out of this bubble we call “high school”. We had an immense amount of exposure and were able to interact with different kinds of people and were able to have very memorable experiences.

All the hard work put in by the entire team definitely paid off when we won the IPR Award. This award not only brought great recognition to the school but also to the members of the team. During the ceremony, the IPR Ambassador of JSS Private School was also awarded for her work course of the year in her post.

Our team wouldn’t have been able to reach this position without the guidance of Mrs. Gwen Dickson and Mrs. Sumitha Das. Not to forget Mr. Shabeel Ummer who was with us every step of way. We genuinely thank Mr. Thyab Ali and the Dubai Customs for bestowing us with such an amazing opportunity to grow as individuals.

Presentation at Sidel

Presentation at LULU, Al Barsha

Interview with Mr. Shabeel Ummer

REPORT - Awareness campaign at Lulu, Al Barsha

Lulu hypermarket, Al Barsha has always been known as a trend setter of the retail industry in the region; and our team was grateful for getting an opportunity to create awareness about Intellectual Property and its rights to the customers of this well-known retail franchise.

Our team reached out to the customers and explained every individual, the importance of IP and how knowledge of such information can be crucial to oneself.

The students took help of interlocking bricks to explain the types of IP, i.e., patents, trademarks and copyrights; this example using the bricks was used to show that IP can be found in the simplest of subjects.

The team also took feedback for the review of its presentation.

Lulu thanked our team and Dubai customs, and appreciated the extent of our efforts being put in to bringing forward the repercussions of not having the knowledge of IPR.

REPORT - Talk at Talk-Masters

On 7^TH April, 2017 the IPR team visited the Talk-Masters session to spread awareness about Intellectual Property Rights in the community.
Talk-Masters is a club formed by Keralite professionals working in UAE. The members of Talk-Masters get together on every alternate Fridays to hone their public speaking skills. People of all ages are encouraged to join the group and contribute to the learning at Talk-Masters.

At Talk-Masters, the IPR team was greeted with an energetic and enthusiastic crowd who were eager to learn about Intellectual Property.

The session took off with a welcome speech by the host, who greeted the team and introduced them to the crowd. The members then told the student about Talk-Masters and their aim to enhance their public speaking and communication skills.

  The IPR team then introduced the crowd to Intellectual Property Rights and told them about different ways of protecting intellectual property i.e. trademarks, patents and copyrights.  They talked about how IP Laws are commonly infringed and how we can address the problems of IPR. The crowd was intrigued and put across their queries about how they encounter such problems relating to violation of IP commonly.

Then we had a discussion about the various problems we face in everyday lives relating to IP. At the end of the session the organizers of Talk-Masters thanked the JSSPS IPR team and asked us to briefly talk about what we had learnt from the opportunity they had given us and what we plan to do for the society. Talk-Masters was indeed a great platform and had a fairly big audience too, great way to raise awareness on Intellectual Property and Cultural Arts.

REPORT - Interview with Mr. Shabeel Ummer

On the 6^th of April, as a part of our project in affiliation with Dubai Customs, we had invited Mr. Shabeel Ummer to our school premises, JSS Private School. This project is an awareness campaign for the topic of Cultural Arts and Intellectual Property.

We are trying to get the community to understand the importance of the protection of IP. Therefore we thought it would be appropriate for us to get a person who is experienced in the respective field to answer a few questions regarding this.

Mr. Shabeel studies law at Vishweswarapura College of Law in Bangalore, Karnataka. He attained his secondary education from ICA English Higher Secondary School in Kerala, India. He has written a book titled “Me and My Loneliness Often Speak”.

The interview proved to be very enlightening as all our queries regarding IP were cleared. Mr. Shabeel, having been an author and a lawyer is extremely well-versed in the topic of intellectual property. This turned out to be very useful to us, as students who are carrying out this project.

He answered all our questions with extremely relevant answers. He explained to us about what is the symbol of copyright and the ISBN number with regard to his newly written and launched book. He also told us about the importance of IPR for Cultural Arts.

Overall, this interview was extremely helpful, not only for our project, but also for us as young citizens of such an important generation. We took back with us, an immense amount of knowledge of the topic of Cultural Arts and Intellectual Property.

REPORT - Visit to Etihad Museum

As a part of our journey in learning about IPR and UAE we ended up in the Etihad Museum in Dubai on 29^th April, 2017

Etihad museum beautifully depicts the history and the heritage of the union and beautifully merges the past and the future together. The high level of technology along with the rich history of the UAE clearly shows us how far we have come and what we can learn from our past and why we should enrich ourselves with the culture of UAE. UAE is well known to consider the future but this museum beautifully depicts and takes us to the past.

We went to the Etihad museum and learnt about the history of how UAE became a union of seven emirates. We could study the lives of the original rulers of each emirate and also their personal belongings were on display at the museum.

We got an insight of the family tree of rulers of each emirate and in a beautiful mini-theatre we watched a movie about the time when UAE got independence from the British rulers and how gradually all the emirates joined together to form a union.

We were also able to read the constitution of the country and it was beautifully shown on an interactive screen.

We also got to study the different currencies used in the UAE before it finally settled for the Emirati Dirham and different passports from the past to the present were on display.

At the end of our tour we played a little game on one of the screens to see how much we learnt and it was truly a great and an enriching experience.

Khalifa Approves Anti-Fraud Law

REPORT- Students of JSS PS create IPR awareness in a major corporate

Sidel is a leading provider of production equipment and services for liquids in PET, can and glass.

Sidel is responsible for helping to package beverages  enjoyed by millions of consumers around the world every day. Each of our employees is committed to this responsibility. In our world, there is only one product that matters: The beverage product.

With 30,000 machines installed in more than 190 nations, Sidel has been helping food and beverage producers for over 100 of its 165 years of existence. In that time we have been helping producers fill beverage bottles for over 80 years  and blow them for more than 50. We have 40 years of aseptic packaging expertise, and were one of the first companies to introduce PET bottles to the beverage industry over 35 years ago. Sidel is committed to being the most innovative, responsive and reliable partner to beverage producers globally.

While speaking at the round-table, students talked about not only infringement of IP and counterfeit products which helped the employees as their job revolves around such, but also the relationship between cultural arts and IPR along with its problems and relevant solutions for the same.

Students briefed the employees with factual data of the repercussions of not having copyright or patent regulations on their designs/products and the effect of infringement on large companies.

Sidel thanked our IPR team along with the Dubai customs, and appreciated the extended efforts being put in to raise awareness about such an important topic, to bring forward the implications of not having the knowledge of IPR.Sidel is a leading provider of production equipment and services for liquids in PET, can and glass.

Sidel is responsible for helping to package beverages  enjoyed by millions of consumers around the world every day. Each of our employees is committed to this responsibility. In our world, there is only one product that matters: The beverage product.

With 30,000 machines installed in more than 190 nations, Sidel has been helping food and beverage producers for over 100 of its 165 years of existence. In that time we have been helping producers fill beverage bottles for over 80 years  and blow them for more than 50. We have 40 years of aseptic packaging expertise, and were one of the first companies to introduce PET bottles to the beverage industry over 35 years ago. Sidel is committed to being the most innovative, responsive and reliable partner to beverage producers globally.

While speaking at the round-table, students talked about not only infringement of IP and counterfeit products which helped the employees as their job revolves around such, but also the relationship between cultural arts and IPR along with its problems and relevant solutions for the same.

Students briefed the employees with factual data of the repercussions of not having copyright or patent regulations on their designs/products and the effect of infringement on large companies.

Sidel thanked our IPR team along with the Dubai customs, and appreciated the extended efforts being put in to raise awareness about such an important topic, to bring forward the implications of not having the knowledge of IPR.

REPORT - Mr. Shabeel Ummer addresses students of JSS PS on Intellectual Property Rights

On the 16^Th of March, the grade 12 students had gathered in our school auditorium for an interactive session with Mr. Shabeel Ummer as one of the activities of our project that is in affiliation with the Dubai Customs.

Mr. Shabeel studies law at Vishweswarapura College of Law in Bangalore, Karnataka. He attained his secondary education from ICA English Higher Secondary School in Kerala, India. He has written a book titled “Me and My Loneliness Often Speak”. Mr. Shabeel is a very experienced lawyer.

 He visited our school to explain to the students about copyright and trademarks.

It was very helpful to the students, because they were to be taught the importance of IPR and how IPR is present in our everyday lives.

He explained in what ways copyrights and trademarks are being violated without any deliberation in the field of cultural arts and how this can be stopped and avoided.  

This event was extremely informative to the students of grade 12 as they had little or no prior knowledge in the respective topic and also this information is very essential to the youth.

REPORT - IP Ambassador of JSS PS along with the team create awareness to students of JSS PS

On Wednesday 15^th march, our group had made a presentation to the students of grade 12. This presentation was a briefing of what Intellectual Property is and all the laws relating to this particular top. The students were familiarized with our topic and awareness was spread regarding the same. There were about 80 students who attended this talk. The topics covered were:-

   Ø We started with a brief introduction to Intellectual Property Rights.

   Ø Then we moved on to talk about the exact meaning IPR along with a few relevant examples regarding the same.

   Ø We then introduced the topic of Copyrights to the students.

   Ø The students were then introduced to the topic of Trademarks

   Ø A very common mistake made by everyone is that they cannot differentiate between Copyright and Trademarks. This difference was explained to them along with relevant examples to make them further understand the topic better.

   Ø The last topic was the Infringement of copyrights and what is the consequence of doing the same.

All these topics helped the students get familiarized with what exactly IPR is. As the first activity of our awareness campaign, this event was a great success.           

              

General Solutions

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ESTABLISHING GOVERNMENT BODIES TO IMPOSE LAWS ON CULTURAL ARTS:

Governments should establish legal bodies that impose laws and ensure the functioning of the imposed laws. Assuming high efficiency, breaches of copyright will be brought down and establishing unique identity to artworks can be done with ease. 

=> Such a solution will reduce crime relating to copyright infringement at the same time motivating upcoming artists.

REDUCING EXPENSE OF COPYRIGHT LAWSUITS:

Filing lawsuits and continuation of trials should be made less expensive. Assuming a less expensive process is in place, the parties with minimum financial capabilities can fight for the protection of their works and the right to Intellectual Property without financial pressure.

=> Such a solution will motivate those artists who are not financially well off to pursue their trial.

SELECTIVE CENSORSHIP:

Censorship of artwork must be neither too strict nor too lenient. Assuming a selective censorship process is in place, misinterpretation of culture can be avoided. 

=> Such a solution will help establishing the identity of the country involved without hampering development of arts.

PROMOTION OF CULTURAL ARTS INTERNATIONALLY:

Cultural arts should be showcased extensively in International media to promote tourism and developing identity of the country, cultural arts represent a country and hence should be used as a tool for developing the cultural identity of a country internationally. Assuming the prevalence of cultural arts in international media, could allow potential markets abroad. This could be a source of income for the country in the form of royalties or profit. 

=> Such a solution will help establishing culture of the country and motivating upcoming artists and potentially adding to the income of the country.

General Problems

Cultural arts act as a method of interpreting culture of a country, its traditions and the perspective of the artists; this cannot be blatantly copied but only interpreted.

Paintings, literature and reinterpretation of folklore (dances/songs) visually showcase the artist’s perspective but this may not be the same way the audience and the government of the country interpret the artwork.

Problems arise when there is a conflict in practicing rights.

The artists may argue on their right to create whereas the original copyright holder does not recognize such nuances of artistic intent.

Filing suits tend to be expensive due to which minor breaches are neglected and major breaches are fought only by the wealthiest of the society.

This problem exacerbates with the fast pace of development and new innovation.

Legal systems of many countries tend to fall back on imposing laws that keep in pace with the technological advancement.

Plagiarizing work of arts has become very common and this may lead to decay of the cultural aspect of a country, thus, losing its originality.

Cultural arts are also at threat of breach of copyright out of the country since there is no standard, internationally accepted law in place to protect it.

There is a prevailing problem in reinterpretation of cultural arts, as the cultural identity may be lost in the process.

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Intellectual Property And Its Importance

Human Beings are blessed with creativity and abundant resources from Mother Earth, both physical and biological.

This creativity helps human to employ these resources in a very unique way which significantly boosts the development process of the time period. These articles created by man is unique in - how it looks, how it is made and how it is employed.

In the early days, these articles fell into public domain and hence, were considered as a common property.

This resulted in the development of Intellectual Property, which protects inventions,creations and discoveries. Intellectual Property is pervasive since everything that humans are exposed to, is an Intellectual Property of somebody.

Intellectual Property is required to provide due recognition and incentives to the original creator and reduce the chance of work being exploited from other parties.
It also allows financial returns for the creator which motivates creators to come up with more products.

Intellectual Property also allows the presence of original and genuine products in the market for consumer consumption. Intellectual Property reduces the chance of potential infringement, such as counterfeiting, piracy etc.

Since everything a man uses for day to day activity is an Intellectual Property of somebody, these articles are protected by strong laws in all countries. Violation of these laws can result in serious punishments.

Therefore, it is important to know about Intellectual Property to not only protect products but also to refrain from violation.

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